Designing for Action

Designing a web site is sometimes mistakenly thought of as a strictly artistic endeavour. This presentation will demonstrate that the design of a web site has direct implications on its return on investment.

Web sites are built with a purpose in mind. Whether it is to sell a widget, sell advertising, or increase participation in a cause, most web sites have a measurable purpose that can clearly determine if the web site is successful. Designing a site to maximize these actions is a crucial element in a site's overall success.

This presentation will discuss two important aspects of designing for action: getting visitors to the site and then convincing those visitors to perform the desired action. Topics will include landing pages, social media, search engine optimization, golden triangle, and calls to action.

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