Search Engine Optimization (SEO) is the process of optimizing your website to increase visibility through 'organic' search engine results. Properly done, it can dramatically increase your site's traffic, which can lead to increased sales.
Drupal is one of the most SEO friendly platforms available. Through various core and contrib modules, Drupal gives the site-builder world class tools to perform heavy-duty SEO optimization.
During this presentation, I'll walk the attendee through powerful SEO concepts and Drupal-specific tools including:
Basics of SEO - What affects my rankings the most?
What other factors are able to affect my SERP (Search Engine Response Page) ranking?
How to define and measure SEO goals
What SEO related Drupal modules are available and recommended
This presentation is highly recommended to attendees who do ecommerce, or sell other products or services.